Dakar 15 consecutive key KTM Japan President interview Mr. Noguchi

Dakar 15 consecutive key KTM Japan President interview Mr. Noguchi

In South America, Argentina, barren land, this Dakar Rally on the main stage, a total of 16 days, the entire 9346km of severe stroke, the teams fiercely compete for the 36th Dakar Rally champion, returned to Dakar Rally 4th Year the Honda has no escape route, have to pay this year a success, although the preparations before the game ready to win, but eventually wrote the KTM amazing record 15 peat, KTM why exactly can be called the world's most serious motorcycle car Race -? Dhaka rally win it continued to seek answers from "Webike news" edit long Kennt Sagawa personally KTM Japan to interview the president, Mr. Noguchi.

KTM  amazing strength from the rally as a commodity business

"As predicted before the Dhaka rally this year, as from the outset, KTM and Honda presented two strong fighting champion, the competition this year Honda car really fast, especially powerful engine, you just spent a few R & D one billion yen, in some hardware and equipment are also really excellent, but it also intended to make people feel that Honda showdown technology strategies, and fight this policy MotoGP and other events of the same, but, just Thus there is no way to win in the Dakar Rally.

In contrast KTM is the Dakar Rally as a commodity in the business of marketing, that is, the commercial vehicles' KTM450 Rally "sell general rally driver, and the resulting funds as competition, although product sales, profits, granted corporate events, did not think it actually feasible in the Dakar Rally.

Speaking relaxed, but this is not a simple matter, because the business of marketing the product as a commodity, there is a mistake, but damaged the brand's image, that is to say, KTM rally cars marketed almost factory team participating car Meiliang Yang, now a total score of 2 Stefan Svitko entry vehicle is also commercially available cars, the KTM Japan is the only Japanese team players - Jun Mitsuhashi riding competition last year's car is a commercially available models, "READY TO RACE "slogan is also reflected KTM form of enterprise and marketing strategies.

KTM's attempt to finish the Dakar Rally is not just full of it (though to say, just to finish the Dakar Rally is a very serious race), but developing a season to participate in a 5 to 6 games, and not fatal errors entry vehicles, as KTM's mission, such competition can be said to have the car to win a high degree of performance, because no matter what kind of situation occurs in the rally, basically must be repaired by the players themselves, so Rally entry vehicle without using a special part to general commercial vehicles can be replaced parts, maintenance, and therefore able to quickly return to competition.

Mentioned KTM factory team, generally considered a strong lineup, but after hearing the actual preparation, most people reacted: "What these people!", The team competition is also three players with the three technicians and about a WP engineers Dakar Rally site is that these people, and, during the event the team everyone enjoy it, perhaps this is the ample mood, is the key to victory achieved".

KTM  "production philosophy"

From the contents of the interview KTM Japan Noguchi president's, you can see the secret of KTM has amazing strength is "not easily damaged property", "Easy Fix", and "optimism" in these premises, the rally is not just marketing companies means nothing, but to be able to profit Rally positioned as a "business opportunity", that is, from the point of view of production knight motorcycle, because of this philosophy, the more people feel KTM strong strength.

Interviewer / Webike news editor-in-chief Kenny Sagawa

coverage cooperation / KTM Japan

Webike news editor-in-chief Kenny Sagawa