On the occasion of the great festival on the Adriatic coast “Notte Rosa 2016”, which coincides with the opening of the 9 to  World Ducati Week and on the eve of the 90th anniversary of the Bologna, the House of Ducati has realized the special Scrambler ® Shocking which will open the spectacular bike parade that features the first of three days of the great Ducati rally.

The Scrambler ® Sixty2 in hot pink livery was developed to celebrate the “Pink Night”, already renamed the summer New Year in Riviera and from dusk to dawn for 170 kilometers of concerts, theater performances, exhibitions and much more. In this effervescent festival there will also be an unmissable appointment with one of the moments highlight of every WDW, or the thousands of Ducati parade this year, with the Scrambler ® Shocking in the head, in the late evening of Friday, July 1, will start from ‘Misano Autodromo to reach the Scrambler Party Aquafan Riccione.

Between slides and pools, ‘foam party’ music and ’90s, the event signed Scrambler ® are invited to join even those who come to the Riviera for the “Pink Night”. To be enough to go on wdw.ducati.it site, where soon all the details for registration will be available. Free admission for women; Paid for men; for all entry ticket holders to WDW2016 participation in the festival is, however, free.

 

On the occasion of the “Notte Rosa 2016”, the Land of Joy by Scrambler ® is also tinged with shocking pink as a tribute to the glittery world of the sixties when the iconic Scrambler was born ® (1962). A reference to the colorful Sixties, so radical and expressive just like the Scrambler universe ® .

The special livery Scrambler ® Shocking is also an initiative that is part of the multiple activities of APT Emilia-Romagna Region and Ducati for the promotion of the Motor Valley brand. Among these there is also the Route 90: a connecting route between the Ducati factory in Borgo Panigale and the Misano Circuit, which consists of nine stages along the Via Emilia.

 

Route 90 on the occasion of WDW2016 allows all participants in the mega event ducatista to retrace some of the most significant places in the history of Ducati, visiting and discovering corners and flavors of this amazing land. Route 90 is the journey, in short, to discover the history of the 90 years of the Bologna motorcycle manufacturer, the beauty of the Emilia-Romagna region, the culinary excellence, the landscapes and the culture of historic cities involved and, on the whole, people who inhabit these fascinating places.

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