DUCATI exhibited the Original Specification Hypermotard 950 at the “Concorso d’Eleganza Villa d’Este” competition for the elegance of cars and motorcycles (Beauty with Appearance), held at Cernobbio, Italy.

The exhibition announced that it won the “Concept Motorcycle: New Design & Prototype by Manufacturer and Independent” category.

Hypermotard 950 (DUCATI Original Specification)

Below are from Press Release Contents

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This concept bike created by DUCATI Style Center further emphasize the light and aggressive character of the HyperMotard 950 by employing the ultimate body proportions and a compact full LED projector light.It combines the two features of a racing character and an urban fighter, and this motorcycle is characterized by the advanced technology fed back from MotoGP and the graphic design inspired by urban graffiti. Is further emphasized.

This award, which was decided by the vote of Villa d’Este Judge’s, is supported by the high popularity of social networks.This prototype published in DUCATI’s official Instagram and Facebook, has won thousands of “Likes!” In just a few hours.

According to Andrea Ferraresi, director of the DUCATI Style Center,“I am very happy that the concept bikes exhibited at the Villa d’Este contest have won the first place following the Red Dot Design Award recently won by the Diavel 1260.The HyperMotard style concept contributes to the creation of high-impact designs that harmonize well with the newly adopted new elements, especially graphic design.We are very grateful that this concept bike has also a high reputation in social networks.When we design this motorcycle, we were focusing on achieving exceptional style and working with all our might. We are very grateful to have won the prestigious award at this contest.

It was first held in 1929, Concorso d’Eleganza Villa d’Este is an event that began to celebrate the beauty of historic cars and motorcycles.It is now one of the world’s leading international contests with a long tradition.The “Concept Car & Prototype” category was introduced in 2002 and, apart from the category for classic cars, it opened a new stage for future cars and motorcycles.

Original Source[Ducati]

See DUCATI Moto Index Page
See Accessories for DUCATI HYPERMOTARD 950