GOING TO THE NEXT STAGE With 40 years in the business, we’re going to the next stage. It all started from the passion of one rider: our founder, Taichi Yoshimura. Making use of his vast experience as a top racer, we aim to share the joy of the road with all motorcyclists. Our mission is to create products that allow riders to enjoy their motorcycles both safely and comfortably. We release a wide range of innovative products that reach the height of functionality and design. A brand of countless innovations, Taichi is going even further. Always working from a rider’s POV and keeping one step ahead, we strive to make the best gear to support all riders.